Yamaha Music Ad Campaign: The Comfort of Familiar with the Interest of Different

Introduction Ad campaigns are effective when they remind the viewer that they have seen something before, without just being the same thing. We tend to block things out that are always the same. New but familiar will draw us in and keep us there. The original ad, featuring the piano on orange, was designed by

Design Tactics in 5.11 Tactical Ad

This design comes from the online portfolio of Richard Hetrick, at VisualFoundry. It is part of his 5.11 Tactical magazine ads. The source for this image can be found at http://www.visualfoundry.com/5-11-Tactical-Magazine-Ads . Proximity This design uses proximity to separate general information from the details. The eye naturally flows from the large type group with general